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Erothots Fashion Studio

Designer Collections By Erothots, Six Small Run Lines

I design every piece in these collections myself, in our own workroom, and I keep the runs small on purpose. Six lines, cut in real cloth, drafted per size rather than graded, and adjusted to you before they leave the rail.

Sthefany Maia Co-Founder And Lead Designer
The designer collections rail at the Erothots fashion studio

Behind The Stitches

Meet The Designer Behind Every Collection

Sthefany Maia, co-founder and lead designer at the Erothots fashion studio

Sthefany Maia In The Workroom

My name is Sthefany Maia and I am the lead designer at Erothots. I started cutting patterns before I ever sketched a collection, which is probably why my clothes look the way they do. I care more about how a shoulder sits than about how a piece photographs.

I trained in pattern cutting and garment construction, then spent years in bridal and occasion ateliers fitting women who had been told their whole lives that they were a difficult size. They were not. The clothes were badly drafted. That is the problem I co-founded this studio to solve.

Every collection here begins on paper, gets made up in calico, and is corrected on a real body before a single piece goes into cloth. Nothing is designed flat on a screen and sent away to be produced by someone I have never met. If your dress needs the waist raised half an inch, I am the person who will raise it.

I would rather sell you one piece you wear for ten years than ten you wear once.
  • RoleCo-founder and lead designer of the Erothots fashion studio
  • Trained InPattern cutting, draping and garment construction
  • Known ForShoulder line, hand finished hems and structured bridal bodices
  • Works InNatural fibers first, silk, wool, linen and cotton, with technical cloth only where it earns its place
  • Also OffersCustom tailoring and bespoke styling alongside the collections

How I Work

What A Designer Collection Means Here

Pattern pieces and fabric swatches laid out for an Erothots designer collection

One Idea, One Fabric Story, One Set Of Blocks

A designer collection is a group of pieces built around one idea, using one fabric story, drafted from one set of blocks. That is the technical answer. The practical answer is that everything in a collection is designed to work with everything else in it, so a jacket from Look 04 will sit correctly over a dress from Look 01 without you having to think about it.

What it does not mean here is mass production. I cut each style in a short run, usually ten to fourteen pieces, and when a cloth is finished it is finished. Some pieces exist only once because I bought a single length of something I could not leave behind.

It also does not mean the garment arrives finished and final. Every collection piece is fitted to you before you take it home, and the standard adjustments are included in the price. If a piece needs to be rebuilt around your measurements rather than adjusted, that becomes a custom tailoring commission and I will tell you honestly which of the two you need.

The short version. Ready to wear that has been drafted properly, made in small numbers, and fitted to you before it leaves.

The Six Lines

Browse The Erothots Designer Collections

Six collections run through the studio at any time. Each one has its own fabric story and its own reason to exist, and each one is fitted to you before it leaves the rail.

The Atelier Edit collection by Sthefany Maia at Erothots
Look 01Seasonal Core

The Atelier Edit

The line I build everything else around. Sculpted shoulders, clean waist seams and a color palette that stays quiet so the cut does the talking. Cut in wool crepe, heavy linen and silk cotton blends.

  • Structured Dresses
  • Wide Leg Trousers
  • Soft Blazers
  • Column Skirts

From $280

Bridal and ceremony collection gowns at the Erothots fashion studio
Look 02By Appointment

Bridal And Ceremony

Gowns with internal structure that does the work so you are not adjusting yourself all day. Includes reception dresses, mother of the bride pieces and bridesmaid styles that can be coordinated across a party.

  • Bridal Gowns
  • Reception Dresses
  • Bridesmaid Styles
  • Ceremony Coats

From $1,200

Evening and occasion dresses from the Erothots designer collection
Look 03Event Wear

Evening And Occasion

Cocktail through black tie, cut so you can sit down in it. Bias silk, duchess satin and crepe, with hidden support built into the bodice instead of relying on what you wear underneath.

  • Cocktail Dresses
  • Gala Gowns
  • Silk Separates
  • Evening Capes

From $420

Modern tailoring collection blazers and suiting at Erothots
Look 04Workwear

Modern Tailoring

Suiting for people who actually wear suits. Half canvassed jackets, trousers drafted for a real hip to waist ratio, and shirting with enough ease across the back to reach forward without the shoulder pulling.

  • Blazers
  • Tailored Trousers
  • Shirting
  • Two Piece Suits

From $340

Heritage and ethnic wear collection with hand finished detail at Erothots
Look 05Cultural Wear

Heritage And Ethnic

Lehengas, kurta sets, abayas and saree blouses drafted with the drape each style expects, rather than flattened into a western silhouette. Hand finished edges and linings chosen for climate as much as for looks.

  • Lehenga Sets
  • Kurta And Palazzo
  • Abayas
  • Saree Blouses

From $360

Studio essentials everyday pieces from the Erothots designer collection
Look 06Everyday

Studio Essentials

The pieces that fill the gaps between the occasions. Slip dresses, knit layers and tailored denim, made in the same fabrics and to the same standard, just at a simpler level of construction.

  • Slip Dresses
  • Knit Layers
  • Tailored Denim
  • Silk Camisoles

From $140

Cloth And Craft

The Fabrics I Choose And Why

Fabric decides what a pattern can hold. I choose the cloth and the silhouette together, never one after the other.

Silk, wool and linen fabric swatches used in Erothots designer collections

Bought For Weight And Drape, Never For The Label

  • Natural fibers first. Silk, wool, linen and cotton breathe, take a press and age well. Synthetics go in only where they add something real, such as stretch in a fitted waistband.
  • Weight over label. A mid weight wool crepe holds a sculpted shoulder. A light one collapses no matter whose name is on the selvedge. I buy for weight and drape.
  • Full linings, not half. Lining protects the outer cloth, hides construction and makes a garment slide on properly. I line anything structured.
  • French seams and bound edges. Inside finishing is where garments fail first. If you turn one of my pieces inside out, it should still look finished.
  • Generous seam allowance. Every collection piece is cut with room to let out later, so a change in measurements does not end the life of the garment.
  • Short runs, honest stock. Ten to fourteen pieces per style. When a bolt of cloth is used up I do not reorder something approximate to keep selling it.

From Rail To Wardrobe

How To Buy From A Collection

Five stages, and you can stop at any of them. Nothing is charged until you have seen the piece on your own body.

A collection piece being fitted to a client at the Erothots studio

Every Piece Is Fitted Before It Leaves

  1. Stage 01

    Browse The Rail Or The Lookbook

    Come in and see the cloth in person, or start with the studio lookbook if you want to narrow things down before you visit.

  2. Stage 02

    Try The Studio Sample

    Every style has a sample. You try the sample, not a photograph, so you know how the neckline sits and how the fabric behaves when you move.

  3. Stage 03

    Choose Size, Cloth And Length

    Most styles run in more than one cloth. We take your measurements, pick the base size that needs the least intervention, and agree the finished length against the shoes you will wear.

  4. Stage 04

    Fitting And Adjustment

    Standard adjustments are included. Hem, waist, strap length and sleeve are all corrected on you. If the piece needs restructuring rather than adjusting, I will quote it as custom work instead.

  5. Stage 05

    Finishing And Collection

    Hems, closures and pressing are finished by hand, then you try the piece one last time before it is bagged. Small corrections at this stage are still included.

Why It Works

Six Reasons A Small Run Beats A Chain Rail

What you get from a studio line that a high street rail cannot offer, whatever the price tag says.

Reason 01

Drafted, Not Graded Down

Each size is drafted rather than scaled from a single sample, so the proportion holds across the size range instead of collapsing at either end.

Reason 02

Adjustments Are Included

The price covers hem, waist, strap and sleeve corrections. You are not buying a garment and then paying someone else to make it wearable.

Reason 03

You Meet The Maker

If something is not sitting right, you talk to the person who drafted the pattern rather than to a shop assistant relaying a message.

Reason 04

Nobody Else Has The Rail

Ten to fourteen pieces per style, sold from one studio. You will not meet your own dress at the same event.

Reason 05

Built To Be Altered Later

Generous seam allowance means a piece can be let out or taken in for years, which is the difference between a wardrobe and a rotation.

Reason 06

Coordinated Across Lines

All six collections share a palette and a set of blocks, so pieces from different lines are designed to be worn together.

Honest Trade Offs

Where Small Run Design Costs You Something

It is not the right answer for every purchase. Here is where it costs you something, and what I do about it.

Stock Is Genuinely Limited

When a cloth is used up, that version of the piece is gone. I will not reorder an approximate substitute to keep a style on the rail.

How I Handle ItIf you love something, I will hold it for seven days while you decide, and I will tell you honestly how much of that cloth is left.

It Is Not A Same Day Purchase

Adjustments take time. Even a simple hem means leaving the piece with me and returning, so nothing walks out finished on the first visit.

How I Handle ItMost collection adjustments are finished within five to seven days, and I book your collection appointment before you leave.

The Price Sits Above The High Street

You are paying for drafting, better cloth, full linings and included fitting. That is a real cost and it shows on the ticket.

How I Handle ItStudio Essentials starts at a lower entry point so you can test the fit and the finish before committing to an occasion piece.

Adjusted Pieces Are Final Sale

Once a garment has been cut down to your measurements it cannot be returned to the rail, so it cannot be refunded.

How I Handle ItYou try the studio sample first and approve the fit before anything is cut, so there are no surprises at collection.

Some Pieces Are One Of One

Occasionally I buy a single length of cloth. That piece exists once, in one size, and cannot be remade in another.

How I Handle ItOne of one pieces are labeled clearly on the rail, so you know before you fall for something whether it can be repeated.

Not Every Body Suits Every Block

A collection piece starts from a studio block. If your measurements sit a long way outside it, adjusting is the wrong tool for the job.

How I Handle ItI will say so at the fitting and redirect you to custom tailoring rather than sell you a compromise.

Side By Side

Designer Collection Versus High Street Clothing

Both have a place. This is how they actually differ once the garment is on your body.

How The Two Compare
Point Of DifferenceErothots Designer CollectionHigh Street
PatternDrafted per size in the studioGraded up and down from one sample size
Run SizeTen to fourteen pieces per styleThousands of units per style
FabricNatural fibers chosen by weight and drapeChosen largely by unit cost
FittingIncluded, done on you before collectionNot offered, paid separately elsewhere
Alteration RoomGenerous seam allowance left inMinimal allowance, little scope to let out
AvailabilityLimited, and honest about itRestocked continuously
Best ForOccasion pieces and wardrobe anchors you keepTrends and short term needs

Before You Visit

Sizing, Fit And What To Bring

Collection pieces run from US 0 to US 20 as standard, and the fit is corrected on you rather than assumed from a label. I do not ask what size you usually take, because the answer changes from shop to shop and it tells me nothing useful.

  • Bring the shoes. Hem length is set from the floor, so a change in heel height changes every dress and trouser measurement.
  • Bring the underwear you will actually wear. Especially for bridal and structured bodices, where the foundation changes the whole bust line.
  • Allow forty five minutes. A first viewing with two or three try ons needs time, and rushing a fitting is how mistakes get stitched in.
  • Bring your event date. It sets the adjustment calendar backward from collection day and tells me immediately what is realistic.
Planning a full look. Book your final collection fitting before your bridal hair styling trial, so the neckline is settled before the hairstyle is designed around it.

Price Guide

Collection Prices And Lead Times

Starting prices per collection, with the standard adjustments included. Final prices depend on cloth and construction and are confirmed in writing before anything is cut.

Studio Price Guide
CollectionFromLead TimeFittings
Studio Essentials$1403 to 5 days1
The Atelier Edit$2805 to 7 days1 to 2
Modern Tailoring$3407 to 10 days2
Heritage And Ethnic$3607 to 12 days2
Evening And Occasion$42010 to 14 days2
Bridal And Ceremony$1,2004 to 8 weeks3
What is included. Hem, waist, strap and sleeve adjustments come with the piece. Restructuring, resizing beyond two sizes and design changes are quoted as custom tailoring.

Aftercare

How To Care For A Designer Piece

Four habits that decide whether a garment lasts one season or ten.

Care 01

Hang It Properly

Wide wooden hangers for anything with a shoulder, clipped hangers for skirts and trousers. Wire hangers destroy the shoulder line I built into the pattern.

Care 02

Air Before You Clean

Frequent dry cleaning strips natural fibers. Air a piece overnight, treat marks locally, and clean at the end of the season rather than after every wear.

Care 03

Steam, Do Not Crush

Steam relaxes creases without flattening a lapel roll or a bodice shape. If you must iron, always use a pressing cloth between the iron and the fabric.

Care 04

Bring It Back Early

At the first strain line or slipping hem, bring the piece in. The seam allowance is there so the garment can be adjusted as you change.

Common Questions

Designer Collections Questions And Answers

What Is Included In The Price Of A Collection Piece

The garment, the cloth, and the standard adjustments. That means hem, waist, strap and sleeve corrections fitted on you. Restructuring or resizing beyond two sizes is quoted separately as custom tailoring.

Can I Order A Collection Piece In A Different Fabric

Usually yes, if the cloth suits the pattern. Some styles depend on a specific weight or drape and will not hold their shape in something softer, and I will tell you when that is the case rather than take the order.

What Sizes Do The Collections Come In

US 0 to US 20 as standard, drafted per size rather than graded from one sample. Outside that range I would build the piece as a custom commission so the proportion stays correct.

How Long Does It Take To Get A Piece

Studio Essentials takes three to five days, most collections take one to two weeks, and bridal takes four to eight weeks. Bridal should be started at least three months before the date wherever possible.

Do I Need An Appointment To See The Collections

For bridal, yes, always. For the other collections an appointment is strongly preferred so a fitting room and my time are held for you, but you are welcome to call ahead on the day.

Can I Return A Collection Piece

Unaltered pieces can be returned within the studio return window in original condition. Once a garment has been adjusted to your measurements it is final sale, which is why you always try the studio sample and approve the fit first.

Are Pieces Ever Repeated Or Restocked

A style can be repeated while the cloth lasts. When a bolt runs out that version is finished, and one of one pieces are labeled on the rail so you know before you choose.

Do You Design Bridesmaid Or Group Outfits

Yes. The Bridal And Ceremony collection includes bridesmaid styles that can be coordinated across a party in one cloth and palette, in different silhouettes so each person wears something that suits her.

What Is The Difference Between A Collection Piece And Custom Tailoring

A collection piece already exists and is adjusted to you. Custom tailoring starts from a pattern drafted or reworked around your measurements. Collections are faster and cost less, custom gives the closest possible fit.

Where Are The Collections Made

In our own workroom. Patterns, cutting, construction and finishing all happen in the same room, which is why I can promise you a fitting with the person who drafted your garment.

The Studio

See The Collections In Person

Photographs cannot tell you how a wool crepe falls or how a silk moves when you turn. Come in, try the samples, and let me show you which of the six lines is actually built for you.

  • ViewingsBy appointment, Monday, Thursday, Friday, Saturday and Sunday
  • BridalAlways by appointment, so a fitting room is held for you
  • IncludedHem, waist, strap and sleeve adjustments with every piece
  • BookRequest a studio appointment online
Inside the Erothots fashion studio where the designer collections are made

Patterns, Cutting And Finishing In One Room

Book Your Viewing

Try The Collections On

Tell me the occasion and the date and I will have the right rail ready before you arrive. Viewings take about forty five minutes and there is no obligation to buy.