+1 571 662 8717 info.zerothots@gmail.com 10370 Festival Ln, Suite 109, Manassas, VA 20109
Erothots Hair Services

Keratin Treatment By Erothots, Smoothing And Anti Frizz

A smoothing treatment that cuts frizz and roughly halves your drying time. It calms and loosens your curl pattern rather than removing it, and we will not sell it to you as anything else.

  • From $220Starting Price
  • 2 To 3 HoursAppointment
  • FormaldehydeFree Options
  • 3 To 5Months
Keratin smoothing treatment being sealed section by section at the Erothots salon
Read This Before You Book

Keratin is not permanent straightening. It smooths the cuticle and loosens your curl, then wears off gradually over three to five months. Chemical relaxing permanently breaks the bonds inside the hair and cannot be undone. Those are two completely different services and a lot of salons blur the line between them.

Every treatment starts with a strand test, and we will tell you exactly which formula is going on your hair and what is in it. If you want a formaldehyde free option, say so and that is what you will get.

The Treatment

Keratin Treatment Smoothing for all hair types

Keratin product being applied to sectioned hair before sealing

Applied In Fine Sections, Then Sealed With Heat

Your hair is covered in overlapping scales called the cuticle. When those scales sit flat, hair looks glossy, dries quickly and resists humidity. When they lift, hair looks dull, takes forever to dry and frizzes the moment the air gets damp.

A keratin treatment fills the gaps between those scales with protein and seals them down with heat. Nothing inside the hair is broken or restructured. That is the crucial difference between this and a chemical relaxer, and it is also why the result fades gradually rather than growing out in a hard line.

What you get is smoother, shinier hair that dries in roughly half the time and behaves in humidity. What you do not get is poker straight hair permanently. Curly hair stays curly, just calmer, more defined and far easier to manage.

  • 01Strand test first. A small section treated before your whole head, so we see how your hair actually responds rather than assuming from its texture.
  • 02Full consultation. Your color history, your daily routine and what you are actually hoping for. Frizz control and straightening are different goals with different answers.
  • 03Clarifying wash. Two or three passes to strip product build up and hard water minerals, because keratin cannot bond through residue.
  • 04Sectioned application. Fine sections, measured product, kept off the scalp. Too much product is what leaves hair limp and greasy afterwards.
  • 05Full blow dry and sealing. Flat ironed in thin passes at the correct temperature for your formula and your hair. This step is where results are won or lost.
  • 06Ventilated workspace. Sealing releases vapour whatever the formula. The area is properly ventilated for your comfort and for the stylist working over you.
  • 07A written aftercare plan. Which shampoo will hold your result and which will strip it in three washes. This matters more than anything you do in the chair.
It calms your hair. It does not replace it with somebody else's.
The honest summary. If you want less frizz, faster drying and hair that behaves in humidity, this is the right treatment. If you want permanently straight hair, it is not, and no amount of keratin will get you there.
Six Options

The Smoothing Treatments We Offer

Six formulas at different strengths. The right one depends on your density, your color history and how much curl you actually want to keep.

Classic keratin smoothing treatment result
Option 01

Classic Keratin Smoothing

The standard treatment and the one most people mean. Significant frizz reduction, drying time roughly halved, curl loosened by around half. Best on medium to thick hair that has real texture to calm.

From $2202 To 3 Hours3 To 5 Months
Express keratin treatment for lighter smoothing
Option 02

Express Keratin

A lighter formula and a shorter appointment. Less dramatic smoothing, but it wears off more evenly and it is the sensible way to find out whether you like the feeling before committing to the full treatment.

From $14590 Minutes6 To 10 Weeks
Curly hair smoothing that keeps the curl pattern
Option 03

Curly Hair Smoothing

Frizz removed, curl kept. Applied with less tension and sealed at a lower temperature so the pattern survives. If you love your curls and hate the halo of frizz around them, this is the appointment, not the classic one.

From $2403 HoursCurl Kept
Keratin treatment formulated for fine hair
Option 04

Keratin For Fine Hair

Fine hair goes limp under a standard keratin because the product weighs it down. This uses a lighter formula, less of it, and a higher lift at the root so you keep body while losing the frizz.

From $1902 HoursKeeps Volume
Bond building smoothing treatment for color treated hair
Option 05

Bond Building Smoothing

For hair that has been lightened, colored repeatedly or heat damaged. A bond repair stage runs alongside the smoothing, so the treatment strengthens rather than simply coating. The right choice if your ends are fragile.

From $2653 HoursDamaged Hair
Keratin top up and maintenance treatment
Option 06

Keratin Top Up

A partial refresh through the mid lengths and ends while the previous treatment is still partly there. Shorter, cheaper, and it keeps you smooth without building layer on layer of product at the root.

From $13090 MinutesExisting Clients
On The Day

How Your Keratin Appointment Works

Eight stages across two to three hours. Bring something to occupy yourself and do not book a hard stop afterwards.

Keratin treatment being flat ironed in fine sections during an appointment
  1. Stage 01

    Consultation And Strand Test

    Your texture, density, porosity and full color history. A small hidden section is treated first so we see how your hair responds before committing your whole head to it.

  2. Stage 02

    Choosing The Formula

    Strength, ingredients and expected result explained plainly, including whether it is formaldehyde free. You are told what is going on your hair before it goes on.

  3. Stage 03

    Clarifying Wash

    Two or three passes with a clarifying shampoo to remove product build up, silicone and hard water minerals. Keratin cannot bond through residue, so this stage is not rushed.

  4. Stage 04

    Sectioned Application

    Fine sections, measured product, kept clear of the scalp. Over applying is what leaves hair flat and greasy, and it is the commonest mistake in this whole service.

  5. Stage 05

    Processing Time

    The product is left to penetrate for the time the formula requires. This is the sitting part of the appointment, and cutting it short costs you weeks of longevity.

  6. Stage 06

    Blow Dry And Sealing

    Fully dried, then flat ironed in thin passes at the temperature your formula and your hair condition can take. Fine or bleached hair is sealed cooler, always.

  7. Stage 07

    Rinse Or Leave, Depending On Formula

    Some formulas are rinsed and treated in the salon. Others need to stay in for a set number of hours before your first wash. You are told clearly which yours is before you leave.

  8. Stage 08

    Aftercare Handover

    Written, not spoken over your shoulder as you pay. Which shampoo holds the result, which strips it, and when you can tie your hair up again.

Side By Side

Keratin Vs Relaxing Vs Deep Conditioning

Three treatments that all promise smoother hair and work in completely different ways. Choosing the wrong one is expensive and sometimes permanent.

How The Three Compare
Point Of DifferenceKeratin SmoothingChemical RelaxerHair Spa Treatment
What It DoesCoats and seals the cuticleBreaks the bonds inside the hairConditions and hydrates
ReversibleYes, it fades outNo, permanentYes, washes out
Curl PatternLoosened and calmedRemoved permanentlyUnchanged
Regrowth LineNone, it fades evenlyHard line at the rootNone
Lasts3 to 5 monthsPermanent on treated hair2 to 4 weeks
Frizz ControlExcellentExcellentMild and temporary
Drying TimeRoughly halvedMuch shorterUnchanged
From$220Not offered here$75
We do not offer chemical relaxing. It is permanent, it carries a far higher risk of breakage, and once it is done there is no way back. If that is genuinely what you want, we will say so honestly rather than sell you a keratin and let you find out it was not the same thing.
Getting It Right

Will A Keratin Treatment Suit Your Hair

Six things decide whether this is money well spent or money you will regret. The strand test settles most of them.

01

Your Density

Thick, coarse hair gains the most. Fine hair can go limp under a standard formula, which is why there is a separate lighter treatment for it rather than a smaller dose of the same thing.

02

Your Real Problem

Frizz, humidity and drying time are what this fixes. If your actual complaint is dryness or breakage, a conditioning treatment or a bond builder is the honest answer instead.

03

How Much Curl You Want To Keep

A classic treatment loosens curl noticeably. If you love your pattern, the curly smoothing option is the one to book. Choosing wrong here is the commonest regret.

04

Your Color History

Heavily lightened or repeatedly colored hair needs the bond building version and a cooler sealing temperature. Applying a standard formula over fragile ends risks breakage.

05

The Shampoo You Own

Sulphates and sodium chloride strip keratin fast. If you are not willing to change shampoo, the treatment will fade in weeks instead of months and it is not worth the money.

06

Whether You Are Pregnant

Tell us at booking. Many people prefer to wait, and it is a conversation for you and your doctor rather than something we should be deciding for you.

Why It Works

Benefits And Advantages Of Keratin Smoothing

What actually changes, and what people notice first.

01

Half The Drying Time

The change most clients mention before anything about how it looks. Twenty five minutes of blow drying becomes twelve, every single morning for months.

02

Humidity Stops Winning

A sealed cuticle takes on far less moisture from the air. Hair that used to expand the moment you stepped outside simply stops doing it.

03

Less Heat Overall

Most people cut their straightener use dramatically afterwards. Over three months that is far less cumulative heat damage than the treatment itself involves.

04

It Fades, It Does Not Grow Out

No hard line at the root and no awkward halfway stage. If you decide not to repeat it, your hair simply returns to itself.

05

A Formula Chosen For Your Hair

Six options rather than one product for everybody. Fine hair keeps its volume and curly hair keeps its pattern, because the formulas are genuinely different.

06

You Are Told What Is In It

Formula and ingredients explained before application, formaldehyde free available on request, and the work done in a properly ventilated space.

Common Complaints

What Usually Goes Wrong With Keratin Elsewhere

Six things clients describe about a previous keratin treatment. This service has more ways to go wrong than almost anything else on a salon menu.

Sold As Permanent Straightening

The client expects poker straight hair forever. Three months later the frizz returns, they feel cheated, and the salon says it was never permanent. Both things were true and only one was said out loud.

Here InsteadThe difference between smoothing and relaxing is explained before you book, in writing, at the top of this page.

Nobody Mentions Formaldehyde

Some traditional formulas release formaldehyde when heated. Clients are frequently never told what is being used, and the room is not ventilated for it either.

Here InsteadYou are told which formula is going on your hair, formaldehyde free is available on request, and the area is properly ventilated.

No Strand Test

Product applied straight to a full head with no idea how that hair will respond. On bleached or previously treated hair, that is how breakage happens.

Here InsteadA strand test on every client, every time, including people who have had keratin somewhere else before.

Too Much Product

Over applied and pushed close to the scalp, so hair leaves flat, heavy and greasy looking. Fine hair suffers worst and there is no quick way to undo it.

Here InsteadMeasured product in fine sections, kept clear of the scalp, with a lighter formula used on fine hair.

The Clarifying Stage Rushed

One quick shampoo instead of two or three proper passes. Keratin cannot bond through silicone and mineral build up, so the result fades in weeks and nobody knows why.

Here InsteadClarified properly before anything else, because this stage decides how long your result lasts.

Aftercare Explained At The Till

The shampoo rule mentioned in passing while the card machine beeps. The client washes with a sulphate shampoo that week and loses a two hundred dollar treatment in three washes.

Here InsteadWritten aftercare handed to you, covering shampoo, timing and what to avoid in the first few days.
Honest Trade Offs

Things To Consider Before You Book

Keratin is the service we talk people out of most often, and we would rather do that now than after you have paid.

01

You Have To Change Shampoo

Sulphates and sodium chloride strip keratin quickly. If you are not willing to switch, the treatment will not last and the money is genuinely better spent elsewhere.

02

It Is Not Permanent

Three to five months, then it fades. This is a treatment you repeat, not a one off purchase, and the yearly cost is what should be compared.

03

Color Comes First, Never After

Any color is done before the keratin, and at least two weeks must pass after lightening. Coloring on top of fresh keratin gives uneven results.

04

It Will Loosen Your Curl

The classic treatment noticeably relaxes your pattern. If you want the curl kept, book the curly smoothing option instead, and say so at the consultation.

Price Guide

Keratin Treatment Prices And Timings

Starting prices including the strand test, the clarifying wash and the sealing. Very long or very dense hair needs more product, which is quoted at consultation before anything is applied.

Smoothing Price Guide
TreatmentFromTimeLasts
Keratin Top Up$13090 minutesExtends existing result
Express Keratin$14590 minutes6 to 10 weeks
Keratin For Fine Hair$1902 hours3 to 4 months
Classic Keratin Smoothing$2202 to 3 hours3 to 5 months
Curly Hair Smoothing$2403 hours3 to 5 months
Bond Building Smoothing$2653 hours3 to 5 months
Strand TestFreeA few minutesBefore every treatment
Working out whether it is worth it. Divide the price by the months it lasts. A classic treatment at $220 over four months is about fifty five dollars a month for hair that dries in half the time. That is the honest way to judge it.
Before You Arrive

How To Prepare For Your Treatment

  • Book your color first. Any coloring is done before the keratin, and at least two weeks must pass after lightening. Never the other way round.
  • Come with clean, product free hair if you can. We clarify anyway, but arriving without heavy oils, dry shampoo or styling cream makes that stage faster and more thorough.
  • Bring your current shampoo bottle or a photo of the label. We will tell you honestly whether it will hold your result or destroy it in three washes.
  • Be honest about your full color history. Box dye, henna, previous lightening and any earlier smoothing treatment. All four change what is safe to apply.
  • Clear three hours. Do not book a hard stop afterwards. Rushing the sealing stage is the fastest way to a poor result.
  • Tell us if you are pregnant or nursing. At booking, not at the chair, so we can plan the formula and the ventilation properly or suggest waiting.
  • Wear something with buttons. Nothing that has to come off over your head afterwards, particularly with formulas that stay in overnight.
Booking before an event. Have your keratin at least two weeks before, never the week of. It settles over the first few washes and looks its best from about day ten onwards.
Aftercare

How To Make Your Keratin Last

Six habits. The first two decide almost everything, and getting them wrong can cost you the whole treatment inside a month.

Care 01

Sulphate Free, Always

Sulphates strip keratin faster than anything else. This is not an upsell, it is the single condition on which the treatment lasting depends.

Care 02

Check For Sodium Chloride

Salt is in a surprising number of shampoos and it dissolves keratin. Read the label rather than trusting the front of the bottle.

Care 03

Follow Your Formula's Waiting Time

Some formulas can be washed the same day, others need forty eight to seventy two hours. You will be told which yours is, and it is not a guideline.

Care 04

No Tight Ties Or Clips At First

During the waiting period, a hair tie or a clip can set a permanent kink into freshly sealed hair. Leave it down and tuck it behind your ears.

Care 05

Rinse Before Pools And Sea

Chlorine and salt water both strip keratin. Saturating your hair with clean water first means it absorbs far less of either.

Care 06

Wash Less, Not More

Every wash costs you a little. Most people find they need fewer washes anyway once the frizz is gone, which extends the result on its own.

Who Will Treat Your Hair

The Smoothing Team

You can request a stylist by name when you book. If they are unavailable on your date we will tell you rather than quietly reassign you to someone else.

Priya Raghavan, texture and smoothing specialist at Erothots
Texture And Smoothing Specialist

Priya Raghavan

Priya runs all the smoothing and conditioning work. She chooses formulas by porosity rather than by hair type labels, which is why fine hair leaves here with its volume intact and coarse hair leaves genuinely calm. She is also the person most likely to tell you that a conditioning treatment would serve you better than a keratin, and she will say it before you have paid for anything.

  • Keratin
  • Curly Smoothing
  • Bond Building
  • Scalp Care
Tia McNamara, founder and CEO of Erothots
Founder And CEO

Tia McNamara

Tia founded Erothots seven years ago and is fully qualified and insured. She does not carry out keratin treatments herself, but she set the rules the team works to: a strand test every time, formaldehyde free available on request, ventilation taken seriously, and aftercare handed over in writing rather than mentioned at the till. If something is not right, she wants to hear it directly.

  • 7 Years In Business
  • Fully Qualified
  • Fully Insured
Common Questions

Keratin Treatment Questions And Answers

What Is A Keratin Treatment

A smoothing treatment that fills the gaps in your cuticle with protein and seals them flat with heat. The result is less frizz, more shine and roughly half the drying time. Nothing inside the hair is broken or restructured, which is why it fades gradually instead of growing out in a line.

How Much Does A Keratin Treatment Cost

A top up starts at $130, express keratin at $145, the fine hair formula at $190, classic smoothing at $220, curly smoothing at $240 and bond building at $265. The strand test, the clarifying wash and the sealing are all included in those figures.

How Long Does It Last

Three to five months for a classic treatment and six to ten weeks for express. How long you actually get depends almost entirely on your shampoo. Sulphates and sodium chloride can strip a full treatment in a matter of weeks.

Is Keratin The Same As Permanent Straightening

No, and this is the most important thing on the page. Keratin coats and smooths, then fades. A chemical relaxer permanently breaks the bonds inside your hair and cannot be reversed. We do not offer relaxing, and we will not let you book a keratin expecting one.

Does Keratin Contain Formaldehyde

Some traditional smoothing formulas release formaldehyde when heated. Formaldehyde free formulas are available and we will tell you exactly which product is going on your hair before it goes on. Ask for the formaldehyde free option and that is what you will get. The work is carried out in a properly ventilated area either way.

Will It Remove My Curls Completely

No. A classic treatment loosens curl by around half and calms the frizz around it. If you want to keep your pattern more fully, book the curly hair smoothing option, which is applied with less tension and sealed at a lower temperature.

Can I Have Keratin On Colored Hair

Yes, and the order matters. Color is always done first, and at least two weeks must pass after any lightening. Heavily lightened hair should have the bond building version rather than the classic formula, and the strand test will tell us which is safe.

When Can I Wash My Hair Afterwards

It depends on the formula. Some can be washed the same day and others need forty eight to seventy two hours. You will be told clearly which yours is before you leave, and during any waiting period you should avoid tying it up or clipping it back.

What Shampoo Do I Need Afterwards

Sulphate free and sodium chloride free. Salt is in more shampoos than people expect and it dissolves keratin. Bring your current bottle or a photo of the label to your appointment and we will tell you honestly whether it will hold your result.

Does Keratin Damage Your Hair

The treatment involves heat, so there is a cost, particularly on hair that is already bleached or fragile. That is what the strand test and the cooler sealing temperatures are for. Most people also use straighteners far less afterwards, so the total heat over three months usually works out lower rather than higher.

Is Keratin Safe During Pregnancy

Many people choose to wait, and it is a decision for you and your doctor rather than for us. Tell us at booking if you are pregnant or nursing so we can talk through formula and ventilation properly, or suggest a conditioning treatment instead for the time being.

What If I Do Not Like The Result

Tell us within seven days. Because keratin fades rather than being permanent, there is no situation where you are stuck with it forever. That said, the strand test and the consultation exist so that this conversation does not need to happen at all.

Get In Touch

Book Your Keratin Treatment

Tell us your texture, your full color history and what is actually bothering you about your hair. If a conditioning treatment would serve you better than a keratin, we would rather say so before you book than after you have paid.

  • Monday9:00 AM to 6:00 PM
  • TuesdayClosed
  • WednesdayClosed
  • Thursday9:00 AM to 6:00 PM
  • Friday8:00 AM to 6:00 PM
  • Saturday7:00 AM to 2:00 PM
  • Sunday1:30 PM to 6:00 PM