Founder
Tia McNamara
I am Tia, founder and CEO of Erothots. Seven years ago this was not a business. It was me practising on friends, with no plan and no expectation that anyone would pay for it. I found out quite quickly that I loved the work, and word of mouth did the rest.
It began as an Instagram page called Lashes By Tia, run around a full time job. For seven years I worked at Bridge Street Café alongside building the business, and when the owners retired I had a decision to make. I made the frightening one and took Erothots full time.
Since then the studio has grown well beyond where it started. I now offer a full range of treatments, run my own eyelash brand, and work with a team of qualified stylists who look after the hair side of the salon. The last two years asked a lot of me, and one of the more useful things I learned was how to work within my capacity rather than beyond it.
My job now is to protect the standard rather than do every appointment myself. That means booking honest amounts of time, insisting on patch tests, paying for training, and hiring people who will tell a client the truth about what their hair can take. If something is not right, I want to hear about it directly.
Thank you to every client who has stayed with me since the beginning. You built this far more than I did.
Tia McNamara
Founder And CEO, Erothots